As conversation around mental health rises, more and more people are realizing the value of therapy. For many, therapy is scary and it is easy to make excuses - too busy, too expensive, too far. With Betterhelp, anyone can access affordable therapy within their own smart phone. For this logo design, I wanted to bring together human connection and modern technology, while also creating a sense of ease and comfort.
If viewing from desktop, hover over the image to see Betterhelp’s current logo.
Blue Lizard is a straight-forward, no BS Australian sunscreen brand. Bikers, hikers, and swimmers are the primary audience; people looking for an inexpensive sunscreen that will get the job done. However, the existing branding for Blue Lizard is quite frankly boring. In designing this logo, I wanted to make the lizard a memorable, but simple mascot and bring in some color that will attract its outdoorsy audience.
If viewing from desktop, hover over the image to see Blue Lizard’s current logo.