Lume
From stiff button-downs at work to nervous first dates, we’ve all been there. Unexpected perspiration is bound to happen anywhere, anytime. Lume is here to combat the everyday musk. Whether it’s coming from your underboobs or crotch, you shouldn’t have to feel ashamed of your smells. With Lume’s stick deodorant, you can prevent odor on any part of your body, not just your pits. Stop worrying about your sweaty spots and start leading a fresher, more confident life with Lume.
#whereveryouwearchallenge
We followed up our print campaign with a social extension encouraging faithful Lume fans and first-time adventurers into the natural deodorant world to share their stinky stories. The most compelling smelly tale would be featured on Lume’s Instagram as well as win one free year of odor prevention products.
Art Director: Megan Ferm
Copywriter: Alexa May