Pretty Litter isn’t just any cat litter - it’s made up of silica crystals that change color in reaction to the presence of certain chemicals that indicate an illness your cat may be experiencing, like UTIs or kidney stones. Its “chameleonic” quality is designed to help monitor your kitty’s health, serving as a translator or fortune teller to better understand your feline friend. Pretty Litter is practically magic, so we sought to create something magical. We were inspired by vintage fortune teller posters, incorporating trendier, modern design elements that represent the innovation and uniqueness of this product.